Why Does Duplicate Content Hurt Your SEO? In addition to the above list of alternative URLs, Session ID and tracking parameters (UTMs), which are used on many ecommerce websites, also create unique URLs that can then turn up as duplicate content in the search results. I’ve simply listed the different ways that piece of content can be potentially be found through organic search. Remember: this is the same piece of content. ![]() Here are some of the ways that page can be accessed through different URLs: Let’s say you write an article about email marketing and you give it the ‘email marketing’. And as far as the search engines are concerned, those different URLs represent duplicate content. In the WordPress database there is just one version of your article or blog post.īut WordPress allows that piece of content to be discoverable in numerous different ways, each with its own URL.
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